Services
What does a Content Marketing Writer do?
1. Content marketing writing helps to increase trust in a client’s brand. If you make a good job of writing for a consumer magazine the net result will be more magazine sales.
However, if you are writing for a brand, you want to improve the perception of that brand in the reader’s mind. This will improve what they think about the brand and hopefully encourage them to make more purchases.
2. A content marketing writer works for a brand rather than a publication.
3. A content marketing writer must learn and interpret the brand voice of the brand and use that voice in any creative copy. The brand tone of writing for a hospital is going to be very different from a company manufacturing gin.
Blogs
Having a living and breathing blog on your company website pays dividends. For a comparatively low cost and a little effort, you will receive a range of benefits including:
1. A good blog will drive visitors to your website. If they enjoy reading the blog, they will come back to read another. With each visit, their perception of the brand will be raised.
2. Blogs help customers to become better educated about the products and to overcome any problems they might have.
3. Having a well optimised blog will help the website to achieve better rankings on Google, which relates to more viewings and a higher profile.
Articles
Writing articles for a brand can include both print and online. If a business has a company magazine, then a content marketing writer can write material for the magazine directly or the website. Again, the tone of the article will be in the brand voice of the company.
Case studies
Case studies are a useful vehicle when used to demonstrate to potential customers how a company’s products can be effectively used. For example, a home automation company may pay one of their clients to use details of their installation to demonstrate the installation process and the result.
The case study carries weight and legitimacy because a real customer is used in the process. Case studies are more often used in a B2B environment.
Whitepapers
Whitepapers are informational documents that highlight or promote a service, or product that a company or not-for-profit organisation currently sells or is planning to sell.
The aim is to influence current and prospective consumers with factual and straightforward information without any sales pitches. Whitepapers are usually about 2500 words in length and written in an academic tone.
E-Books
E-books are often used by companies as a promotional tool. For example, companies ask new customers to sign up for their newsletter to add them to their mailing list and then offer an e-book in return. The only downside to e-books is that they can be lengthy, requiring time for research and writing.